Uncertainty is a constant in life, and existentialism is the school of thought that confronts them head-on. Popularised by thinkers like the existentialist duo Sartre and Beauvoir, existentialism explores significant issues about freedom, purpose, and being true to oneself. In today’s complex times, it offers a powerful framework for handling personal struggles.
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At the heart of existentialism is the idea that life’s meaning isn’t predefined—we must craft it. This can appear intimidating, but it’s also incredibly empowering. Whether you’re facing a career crossroads or seeking direction, this perspective teaches us that we have the ability to chart our course and the duty to determine our own fate.
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This way small business philosophy of thinking also emphasises authenticity—living true to your values and rejecting societal pressures to conform. In an age of idealised online personas and constant comparison, this message is especially significant. By applying existential principles, we can face the unknown with courage, find meaning in our actions, and lead more meaningful lives.
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